Snapchat is what the future holds!
“Blessing in disguise” – A billion dollar company.
Snapchat has for some time been the sort of organization that is anything but difficult to underestimate. Its users have generally been teenagers, and children are flighty. Without a doubt, at this moment 187 million individuals utilize the application consistently, as indicated by Snap, yet regardless of whether they adore it presently, it’s anything but awkward to accept their consideration is short lived. Facebook often try to imitate Snapchat’s model, be it filters, stories, and whatnot. A popular mobile App that allows users to send pictures/videos without consuming any memory. As the media is self-destructed after its being viewed by the receiver.
A mobile App created by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were students at Stanford University. The main motive behind this application was to share/send explicit content that will last for a few seconds. Sexting would be precise.
After a lot of amendments, its initial release was September 11, 2011.
On November 14, 2013, Facebook offered $3 billion to acquire Snapchat. But Spiegel knew its worth and declined the cash offer.
Likewise, On November 15, 2013, Google then offered $4 billion but unfortunately, Google failed to entice Evan Spiegel, or maybe he was skeptical.
Snap produced $404.5 million in income in 2016, generally from promoting. Snap would like to profit by floods in mobile promotions, as organizations look to showcase themselves through customers’ phones rather than the TV and print. To catch a high volume of versatile publicists, Snapchat would like to draw in clients through an assortment of new changes. The organization is trying to assist its associations with media brands, for example, Buzzfeed and Cosmopolitan to guarantee that clients consider Snapchat to be a place to send amusing selfies to companions as well as find out about the news and read charming “bullet point article” style articles. Besides, Snapchat is entering the domain of unique video content by arranging systems like NBC, ESPN, and Turner to create content for its blossoming “Shows” stage. The organization is additionally wanting to enter the universe of augmented reality.
According to different networks, Snapchat is the 3rd most popular App with a 32.9% penetration on the demographic mobile phones. With more than 150 Million daily active users. The company predicts that they will have another 13.6 percent increase by 2017.
Currently, the company is making top bucks from the advertisement – geofilters, sponsored stories, etc., which is a boon for users, advertisers, and Snapchat.
Few studies suggest that, after a decade platform like Snapchat, WhatsApp will be more successful in the future. As their reach and connectivity are much faster and better than other social platforms like Facebook, Twitter, etc.
Though, it’s still debatable.